Working progress

Stuff-o-meter

starting points
* an advert showing the damaging effects from the waste of laptops. Either in the form on a leaflet or an animation.
the animation would be built onto a new laptop, so when turned on, the animation is played showing the effects waste from laptops has on the environment and it would be better if we upgraded old laptops, rather than buy a new one and have key points of how to despose of them correctly and safely.

* the style would be line drawing in black and white, with the contrast of hand drawn illustration and 3D technical drawings.

* the animation will show a silhoet of a laptop spinning to an open position, then the images of the damaging effects the waste does to the environment, popping out of the keys on the laptop.

* key facts are important - do we want to base our drawings on...
1. what would a laptop look like if it was 4 tons?
2. how many trees would you have to grow to replace the waste that one laptop causes?
3. how many laptops are sold in a year and how much waste does it equal?
4. how much pure profit is made from a laptop?

* we want to inform people on real facts to give them a shock factor and how to despose of them in an environmently friendly way.

* do we want to use bulletins with pictures? or voice overs?