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Bruce Sterling

http://www.siggraph.org/conferences/reports/s2004/articles/keynote.html

Viridian Design Movement (Bruce Sterling)

"The Viridian design movement is an aesthetic movement centered around bright green environmentalism concepts. It ties together environmental design, critical technophilia, and global citizenship.
It was founded in 1998 by Bruce Sterling, an Austin-based postcyberpunk science fiction author. Sterling remains the central figure in the movement to this day, with Alex Steffen perhaps the next best-known."


http://www.viridiandesign.org/